According to recent reports, Indian Cricket team captain Mahendra Singh Dhoniand along with cracking opener Virender Sehwag will sport body paints as part of the ICC Cricket World Cup 2011 campaign by soft drinkmanufacturer Pepsi.
As per the media report released, “Feisty off-spinner Harbhajan Singh, batsmen Suresh Rainaand Virat Kohli would also be part of the soon-to-be-launched campaign for the mega event.”
On the other hand, the statement issued by the company, “Pepsi is one of the global sponsors for the World Cup2011, commencing on February 19 and the body paint campaign isan attempt to bring alive the passion that these cricketer shave for their game.”
"With our innovative Cricket World Cup campaign we wantedto reflect the same fervour and energy that the fans and theplayers have. And what can be more passionate than wearing iton your body?," Sandeep Singh Arora, Pepsico India''s Executivevice-president (Marketing), said.
1 comment:
this should not be enough, they have to really work hard to win the WORLD CUP this year... my best wishes are there with INDIAN TEAM...hureeeeeeeeeeeeeeeeeeeeeee
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